Full-Spectrum CRM

• Airframe CRM is full-spectrum CRM-you can choose some or all of your customer-interaction departments to work together in a single system. Each user sees only the features and data necessary to do his job.
• Save yourself the expense of using multiple point solutions, and the frustration of being boxed in-you can adopt Airframe CRM over time to automate the entire lead-to-cash process and beyond, to fulfillment, customer service, support and returns.

Sales Begins with Marketing

• Make sure your sales reps and order takers are selling the right products for the right prices.
• Develop multiple price lists by tier (list, reseller, distributor, etc.), by campaign or promotion, or even by named account.

Gearing Up to Rule the World

• Clearly assign territories (by geography, vertical, named accounts and other characteristics) and quotas (general, or by product line, class, territory and/or product).
• Choose a team selling approach when you need to close complex sales in shorter time frames.
• Choose a "gunslinger" approach when you want to foster competition between your own sales reps. Reps can keep their opportunities to themselves, for a sense of ownership--but sales management can see them all.
• Maintain a knowledgebase of common objections, responses, solutions, competitive information, and more.

Work with Partners and Outsourcers

• Get partners involved and productive on all sides-joint selling, sharing service duties and as customers of your products themselves.
• Airframe CRM is well suited for outsourced lead generation, because your lead gen vendor can use the system directly anywhere on the web, and the leads come straight to you. Confidential information is completely unavailable to third party employees.
• When working with an outsourcer, you need to maximize the quality and throughput of leads-but if you're paying by the lead, you don't want to get the same lead twice and double the cost. Airframe CRM gives you a number of search techniques to ensure the uniqueness of leads.

Suspects & Prospects, Hunting & Farming

• An actionable sales process means fewer missed opportunities. Sales managers can set clear goals (quota-related or in support of other strategic goals) and monitor salespeople's success at any time.
• Our multilevel forecasting model enables managers & executives to haircut for conservative planning while retaining the sales rep's original commitments.
• Proper lead tracking helps you generate & handle more leads efficiently-especially important for a low complexity, high volume sales process.
• Import leads in batches with our industry-leading, user-configurable import feature.
• Don't waste time on deals that won't close. Qualify leads fast based on your own choice of criteria.
• Don't let prospects walk out the door when a sales rep leaves the company. Part of Airframe CRM opportunity management is entering contacts and their roles in the deal.
• If your sales model involves more than just making a sale with one phone call, convert a qualified lead to a full-featured opportunity-complete with prospect organization and contact information-with a simple wizard.
• Customers are the best prospects. Farm your existing accounts to upsell, cross-sell and track preferences and needs for the future.

Wrapping Up the Deal

• Increase your close rates & volume with efficient follow-up.
• Keep a history of negotiations with versioned quotes and orders. Remember what you promised, but don't give anything away.
• Support the order process-tracking status and report it online to customers.

Get Product Out the Door

• As orders come in from sales to fulfillment, there's no time to waste. Make a good impression for future sales by shipping product as soon as an order is made, or as soon as a contract is finalized.
• If there's a delay for any reason, responsiveness can keep customers patient and on board. Fast status checking on backordered line items and shipments can make the difference between a cancelled order and a customer for life.

Multi-Tiered Customer Service

• Airframe CRM is 100% web-hosted, perfect for outsourcing your choice of support tiers to anywhere in the world.
• Lower-tier/lower-cost resources can solve simpler problems, and their work can be prioritized automatically based on deadlines, the relative value of the customer, and other factors.
• Senior resources handle planning, knowledgebase maintenance & unusually complex or difficult problems.
• Involving other departments in the service process lets you escalate issues to the top when needed. Engineering, quality assurance, manufacturing and any other groups can have the access they need to your Airframe CRM system.
• With no training required, our Self-Service module lets your customers and partners search your knowledgebase & FAQs, download solution documents, file service requests and check the status of their issues, orders and returns 24x7 from anywhere.
• Self-Service means reduced call volumes, and a much lower cost for simple status checks and moderate-complexity support issues. It also means the customer will get consistent answers on different channels: on-staff agents, outsourced agents, and online, all driven by a single source of status and solution information.